Elite Professionals. Unified for Impact.
Growth Catalyst Group (GCG) architects the engine behind business growth.
We are a curated collective of elite professionals who help growing companies build the capabilities, infrastructure, and strategic alignment required to scale.
Through our integrated GCG Growth Architecture, we align four essential forms of business capital: Human, Structural, Brand, and Customer Capital. By connecting the right expertise across people, operations, technology, market positioning, and customer growth, we help businesses turn fragmented efforts into a coordinated strategy for sustainable growth.
We’re not a directory, marketplace, or staffing firm. We bring together vetted specialists who work as one coordinated team—aligning expertise, priorities, and execution around each business’s unique challenges and growth objectives.
From strengthening leadership and operational infrastructure to elevating market authority and building lasting customer relationships, GCG helps businesses reduce friction, unlock potential, and move beyond founder‑dependent operations toward a more scalable, disciplined, and resilient organization.
We don’t just support growth. We architect it.
Architecting the Engine of Growth.
The Four Capitals Model
The strength, capability, and alignment of the people who power the business. Human Capital represents the systems, structures, and leadership disciplines that turn talent into an engine of scale.
- Organizational design that matches business strategy
- Leadership capability, management discipline, and decision hygiene
- Talent acquisition, workforce planning, and succession pipelines
- Culture architecture, performance systems, and accountability frameworks
- Compliance, risk mitigation, and people operations infrastructure
A workforce that is strategically aligned, operationally disciplined, and capable of executing at the speed required for growth.
The internal architecture that makes a business run: systems, processes, technology, and governance. Structural Capital is the backbone of operational excellence — how work flows, how decisions are made, and how the organization scales without chaos.
- Process engineering and workflow optimization
- Technology stack, automation, and systems integration
- Financial controls, accounting rigor, and reporting infrastructure
- Legal, compliance, and risk governance
- Operational playbooks, SOPs, and cross-functional coordination
A business that is predictable, efficient, and scalable — built on systems that reduce friction, eliminate waste, and increase throughput.
The market-facing identity, reputation, and narrative that create trust, differentiation, and demand. Brand Capital is how the world understands, values, and chooses the organization.
- Brand identity, messaging, and strategic positioning
- Marketing systems, content engines, and demand generation
- Reputation management and thought leadership
- Digital presence, UX, and customer experience alignment
- Competitive differentiation and category design
A brand that commands authority, attracts ideal customers, and amplifies the organization's value in the marketplace.
The strength, depth, and lifetime value of customer relationships. Customer Capital is the ecosystem of acquisition, retention, service delivery, and expansion that drives revenue durability.
- Customer segmentation, ICP clarity, and acquisition strategy
- Sales systems, pipelines, and conversion mechanics
- Service delivery excellence and operational consistency
- Retention, loyalty, and expansion frameworks
- Feedback loops, product/service improvement, and customer intelligence
A customer base that is loyal, expanding, and profitable — supported by systems that maximize lifetime value and reduce churn.
The GCG Growth Architecture
Architecting the People, Process, and Technology Engine Behind Every Growing Company
People – Process – Technology Resourcing Model
Scaling requires choosing the right lever at the right moment. GCG helps leaders determine whether the solution requires People, Process, or Technology — and whether it should be hired, fractional, or outsourced. This becomes the diagnostic engine behind every engagement.
Use When the Work Requires:
- Judgment, leadership, or decision-making
- Relationship-building or emotional intelligence
- Strategic ownership or cross-functional influence
- Culture shaping, coaching, or accountability
- Customer trust, sales influence, or service excellence
GCG evaluates capability gaps, role clarity, workload, and strategic importance — then architects the People Engine: org design, role definition, leadership expectations, and hiring/fractional/outsource pathways.
Use When the Work Requires:
- Consistency
- Repeatability
- Predictability
- Standardization
- Throughput and efficiency
GCG maps workflows, identifies bottlenecks, and analyzes throughput — then builds the Process Architecture: SOPs, playbooks, workflows, and operating rhythms.
Use When the Work Requires:
- Automation
- Scale
- Accuracy
- Speed
- Visibility
- Intelligence & predictive insight
- Decision support & pattern recognition
GCG conducts system audits, integration mapping, and ROI modeling — then architects the Technology & AI Backbone: system selection, integration strategy, automation roadmap, and AI‑enabled workflows that enhance decision‑making, reduce manual load, and accelerate throughput.
This ensures companies build the Four Capitals without over-hiring, under-building, or scaling chaotically.
Our Resources
TA Builder delivers Strategic People Leadership for Today and Organizational Architecture for Tomorrow through the Human Capital Model — Linking Strategy & Results. This model is the operating system behind every engagement, connecting business strategy to business results through a deliberate Plan → Acquire → Develop → Engage cycle across People, Process, and Technology.
Organizational design, role architecture, compensation frameworks, and scalable HR foundations.
Fractional HR leadership, employee relations, compliance support, and day-to-day HR operations.
Benefits strategy, medical/dental/vision plans, voluntary benefits, and employer risk mitigation.
Plan design, fiduciary guidance, employee education, and retirement readiness programs.
ATS/HRIS/Payroll selection, implementation, workflow automation, and systems optimization.
End-to-end documentation of HR, recruiting, onboarding, and performance management SOPs.
Employment law, industry-specific regulations, filings, and compliance frameworks.
Legally aligned SOPs, handbooks, and compliance-ready documentation.
Full-stack financial operations and strategic oversight — from daily bookkeeping to tax optimization — delivering the clarity you need to grow with confidence.
Monthly close, reconciliations, AP/AR, and financial hygiene.
Cash flow management, budgeting, forecasting, and financial oversight.
Multi-state payroll, compliance, filings, and employee pay support.
Business tax planning, filings, and proactive tax optimization.
Pre-audit preparation, documentation, and liaison support with auditors.
Full-spectrum marketing that builds brand authority, generates qualified demand, and positions your business to attract both customers and top-tier talent.
Multi-channel campaigns, content strategy, and lead generation.
Talent attraction branding, EVP development, and recruitment marketing assets.
UX/UI design, custom builds, hosting, and ongoing site management.
Search engine optimization, analytics, and authority-building strategies.
Visual identity, messaging frameworks, and brand asset development.
The foundational architecture every business needs to operate, protect, and scale.
Small Business Structure is one of Growth Catalyst Group's core Pillars. It provides the legal, financial, operational, and governance frameworks that ensure a business is protected, compliant, and built for long-term growth. Most small businesses operate on fragmented or incomplete foundations — this Pillar fixes that.
Formation, structuring, and compliance for LLCs, corporations, partnerships, DBAs, and multi-entity portfolios.
Clear decision-making, authority, equity structure, and governance cadence.
Tax classification, chart of accounts, banking setup, payroll structure, and financial controls.
Org design, role clarity, SOPs, and the technology stack that powers daily operations.
Insurance stack, licensing, permits, compliance calendar, and risk mitigation.
Brand architecture, DBAs, commercial agreements, and customer onboarding structure.
Equity strategy, debt strategy, holding company design, and asset protection.
The infrastructure that keeps everything running.
Professional email configuration, domain management, and DNS setup to establish a secure, reliable digital foundation.
Cloud storage architecture, folder structure design, and access permission management to keep your data organized and secure.
Evaluation and selection of the right CRM, HRIS, and accounting tools for your business stage, team size, and growth objectives.
Identify and automate repetitive workflows across your operations to save time, reduce errors, and free your team to focus on high-value work.
Foundational security protocols, password management, access controls, and employee best practices to protect your business from common threats.
End-to-end documentation of your technology workflows and system processes — creating clarity, consistency, and operational resilience.
The Growth Alliance — A Division of Growth Catalyst Group
Everything a Growing Business Needs — Under One Roof
You're not buying a subscription. You're gaining a growth team — experts who show up every week, know your business by name, and refuse to let you stay stuck. Plus the network, tools, and B2B lead flow to keep your pipeline full and your momentum consistent.
Access B2B leads on demand — filtered by industry — to expand your referral network and connect with the right businesses at the right time.
Built-in access to vetted vendors, partners, and fellow business owners. Real relationships engineered to open doors, accelerate execution, and drive measurable growth.
Monthly training on the AI tools, CRM systems, and automations powering today's fastest-growing companies. Learn it, implement it, and let your systems do the heavy lifting while you focus on growth.
From legal guidance and HR support to marketing strategy and operational frameworks — the expertise you need is already inside the Alliance. When questions come up, you get answers from people who've lived it.
Membership — One Tier. Everything Included.
No tiers to decode. No upgrades to unlock. One membership gives you full access to every resource, every connection, and every tool the Alliance offers.
The Growth Alliance — Full Membership
Everything. All In. $297/month · Cancel anytime. Founding member rate locked in for life.
- Monthly AI Tools & Training — live sessions + full recorded library
- Preferred Financing Access — priority review with lending partners
- AI Automation Training — ChatGPT, lead gen, content, workflow automation
- Exclusive Networking Community — growth-focused business owners nationwide
- On-Demand Experts — tax, HR, legal, systems, marketing & more
- Quarterly Live Events — guest experts in IT, HR, marketing, legal, finance & more
Our Core
The GCG Core Team is the engine of execution — a coordinated strike team of expert operators delivering seamless performance across the entire GCG ecosystem.
The GCG Team also serves as our Premier Service Providers — specialized operators who strengthen every pillar across our seven practice areas across four pillars: Human Capital, Structural Capital, Brand Capital, and Customer Capital.
J.D. Hasna is the founder and principal of TA Builder and the founder and managing partner of Growth Catalyst Group (GCG) — two sister companies built to solve the most persistent challenge facing founder‑led organizations: scaling people and operations with clarity, discipline, and structural integrity.
Through TA Builder, J.D. leads the firm’s Org Design and Talent Architecture practice, defining the right structure, the right roles, and the right hiring sequence required for sustainable growth. His Human Capital Model has been deployed across both white‑collar and blue‑collar industries, consistently aligning people, process, and technology to measurable business outcomes.
As Managing Partner of GCG, J.D. leads a curated collective of elite professionals helping growing companies build the infrastructure to scale. GCG brings together proven experts across Human, Structural, Brand, and Customer Capital — aligning people, processes, technology, market presence, and revenue strategy into one coordinated growth architecture. Unlike a directory, marketplace, or staffing firm, GCG operates as an integrated team, delivering the right expertise to the right challenge at the right stage of growth.
Together, TA Builder and GCG form a connected operating system: TA Builder designs the organization. GCG powers it.
J.D. holds a Master of Science from Creighton University, advanced SHRM credentials, and a Master Certificate in HR & Risk Management. Outside of work, he is a devoted dog dad to Harry and an avid marksman with a passion for skeet and trap shooting.
TA Builder — Premier Service Provider, Talent & HR
Strategic People Leadership for Today. Organizational Architecture for Tomorrow.
As your Fractional CHRO, TA Builder integrates directly into your leadership team to design the people systems, processes, and structures that drive growth.
Rob Ratliff is the Managing Partner of Growth Catalyst Alliance, the national division built to give business owners the one thing they've been missing: a team that grows the business with them.
The Growth Catalyst Alliance delivers everything a growing business needs — under one roof. You're not buying a subscription. You're gaining a growth team: experts who show up every week, know your business by name, and refuse to let you stay stuck.
Rob's leadership reflects his core belief: when the right people, systems, and opportunities converge, growth becomes inevitable.
Growth Catalyst Alliance — Premier Service Provider, Business Alliance
Everything a growing business needs — under one roof.
You're not buying a subscription. You're gaining a growth team. A team that shows up every week, knows your business by name, and refuses to let you stay stuck.
Nathan leads Creative Marketing for clients of Growth Catalyst Group and is the Co-Founder of Mox Collective — a full-service creative agency based in downtown Boise that helps brands make major shifts through research, data-driven methods, and transformational creative ideas.
MOX — Premier Service Provider, Marketing
Mox Collective brings together the right minds to push past basic creative work and drive true transformation. They train like athletes, believing that persevering through the friction of the creative process is what makes them great.
Mox Collective is a full-service creative agency based in downtown Boise.
Logan Smith brings a rare blend of Fortune 500 financial discipline and entrepreneurial clarity to Growth Catalyst Group. Before launching We Got Your Books, Logan spent more than a decade in corporate finance and consulting.
We Got Your Books — Premier Service Provider, Accounting
01 — Clean Books, Every Month
Bookkeeping, reconciliation, month-end close, and financial statements. Accurate, current, and tax-ready.
02 — Monthly OS Review
Actuals vs. plan, margins, runway, tax position, and the decisions you need to make. Clear, fast, actionable.
03 — Strategic Guidance
Hiring decisions, owner pay, pricing strategy, cash flow forecasting — financial frameworks for confident decisions.
Most business leaders don't want to think about IT. They just want it to work — securely, consistently, and without surprises.
I partner with organizations to take the stress and uncertainty out of technology by focusing on proactive support, clear predictable IT strategies, and strong cybersecurity that protects what matters most.
Stability Networks — Premier Service Provider, Technology & Systems
Stability Networks is the leading Idaho-based I.T. managed services & consulting company — removing uncertainty from businesses through Managed I.T., Phone & Microsoft 365 Solutions, cybersecurity, and more.
For over a decade, Kara Barnes, founder of Backstage Ops, has served as a trusted "2nd in Command" to elevate thought leaders and their organizations. Through her operations consulting and fractional COO agency, she and her team bring structure to vision by refining strategy, designing systems, and empowering staff to deliver high-level execution. With Backstage Ops managing the operational foundation, clients remain focused on inspiring audiences and driving impact.
As a Certified Director of Operations and EOS® Integrator Masterclass Graduate, Kara's approach blends clarity with action. She partners with clients to define their vision, audit team performance, and implement the systems necessary to align daily work with long-term goals.
In true Idaho style, Kara snowboards through winter, paddleboards through summer, and occasionally shares Zoom calls with her two mischievous dogs, Cosmo and Binx.
Backstage Ops — Premier Service Provider, Growth & Operations
Operations consulting and fractional COO services that bring structure to vision — refining strategy, designing systems, and empowering staff to deliver high-level execution.
Rusty Burnside is a business growth coach based in Amalga, Utah. He's been an entrepreneur for 36 years — starting with a mechanic shop at 16 — and has spent 20+ years coaching owners. He's helped many businesses reach seven figures and several break through to eight, with some growing over 200% year over year. He teaches the Four Levers to Eight Figures framework, built from real wins and real failures.
Rusty Burnside — Premier Service Provider, Growth Coach
The Four Levers are Your Why / Reason, Stage of Business, the 3 Main Seats (Get Work, Do the Work, Get Paid for the Work), and Non-Negotiables. Every owner-run business runs on these four. Most owners push harder on tactics instead of pulling the lever that's actually capping growth. Pull the right lever and the business moves.
What Our Clients Say
Working with Growth Catalyst Group became our de facto Chief People Officer from day one. JD Hasna built our talent strategy, ran all HR operations, and introduced recruiting systems that scaled with our growth. Their guidance, responsiveness, and structure have played a major role in shaping TRITORI Realty Group into the company we are today.
COO, TRITORI Realty Group
GCG gave us access to a fractional CMO who was leaps and bounds above anyone we could have hired full-time at our stage. The expertise was extraordinary.
Founder, Northlight SaaS
The vetting process they describe is real. Every professional we engaged through GCG delivered measurable results. This is not a typical consulting network.
COO, Ascent Capital Group
As a growing business expanding into a new market in Boise, Idaho, we have found our partnership with Growth Catalyst Group to be invaluable. Their dedication and expertise in managing our Talent Acquisition and HR needs have allowed us to focus on our core business of opening hotels and serving our guests. They have surpassed our expectations, and we anticipate our growth to be double from what we had planned for.
Founder, Tradestay
Working with JD has opened my eyes. Any personnel-related discussion will be greatly enhanced by his participation. He's an excellent listener who can easily move from conceptual and structural issues to tactical and implementation concerns. He makes it all easier, clearer, and actionable. JD and Growth Catalyst Group are highly recommended.
Entrepreneur, Boise, ID
I'm so impressed with the new Opera Idaho Board of Directors Handbook & Bylaws! JD thank you so much for taking this important step and supporting our future. I'm so happy to get this going, I can't tell you how much I appreciate your work on this!
Board President, Opera Idaho
GCG was instrumental during our acquisition of CK Engineering. JD Hasna streamlined our back-office operations, upgraded finance and technology systems, refreshed customer contracts, and strengthened employee benefits — all with zero attrition through the transition. Highly recommended.
Owner, CK Engineering
GC Coach gave me the clarity I didn't know I was missing. As a founder still doing everything myself, I wasn't ready for a full back-office solution — but I desperately needed direction. My GC Coach helped me prioritize, build simple systems, and make smarter decisions every month. The accountability alone has transformed how I operate. I finally feel like I'm running the business instead of the business running me.
Founder, Mountain Ridge Creative
It's like having a fractional executive in your pocket. Before GC Coach, I was stuck between growth and chaos. The monthly KPI reviews, strategic calls, and access to real operators have been game-changing. We tightened our financial discipline, improved hiring decisions, and built a roadmap that actually makes sense. GC Coach is the perfect bridge until we're ready for the full GCG back-office takeover.
COO, SummitWorks Services